About ASCE & the Social Media Playbook

• What is the Social Media Playbook

Getting Started Checklist

• Get familiar with ASCE social media
• Review ASCE’s social media expectations
• Submit a Social Media Request Form

Recommended Platforms

• Facebook
  • Brief description
  • Accounts to follow
• Twitter
  • Brief description
  • Accounts to follow
• LinkedIn
  • Brief description
  • Accounts to follow
• Instagram
  • Brief description
  • Accounts to follow

Get Approval

• Starting a new social media initiative
• Already using social media?

Guidelines for Social Media Creation, Moderating, Posting and Commenting

• Social media policies and disclaimers: Rules of Engagement overview
• Complete rules and policies
• Respecting copyright on social media

Social Media Expectations

• Branding guidelines
• Meeting the minimum posting guidelines
• Have a succession plan

Content Strategy

• Sample goals
• Finding and sharing valuable content
• Building followers
  • Common sense tips to increase followers
• Monitoring and responding
  • Handling negative comments

FAQs

Spread the Word