Social media holds potential for those who are willing to commit to it. Success takes a lot of hard work, care, and feeding. And it takes time. A lot of time. There’s no guarantee of success.
Facts and accepted rules of thumb.
1-9-90 rule: In any social media community, out of 100 people, 1 will create content, 9 will comment or interact with the content, and everyone else will stand on the sidelines
Facebook makes it hard to reach people
- For pages with less than 1,000 fans, the average number of fans is just 356
- Excluding the ASCE National pages, the average ASCE local page has just 114 fans.
- On average, Facebook posts reach just 6% of a page’s fans.
Most Twitter users are inactive.
- The average number of followers per Twitter user is just 208.
- 44 percent of Twitter accounts have never composed a tweet.
- Around one-third of accounts have composed a total of 10 or fewer tweets.
- Only a quarter of existing Twitter accounts have tweeted within the past month.
LinkedIn users only have a few minutes to spare.
- LinkedIn members join an average of 7 groups.
- LinkedIn members spend an average of just 17 minutes on the site in a month.
These numbers aren’t meant to discourage you, but to provide a healthy dose of reality about just how challenging it can be to reach the right people at the right time on social media. With a strategic approach, you’ll be better positioned for success.