Social Media Administrator Expectations

What does ASCE expect of social media site administrators? Once you’ve selected a platform for your group, received approval, and established goals, there are a few standards we expect you to maintain for your site:

Meet the Minimum Posting Guidelines

One surefire way to attract followers to your social media site? Regularly and reliably posting content. An inactive site reflects poorly on your local group and ASCE as a whole. Keep in mind that the ASCE social media team moderates affiliated social media sites and can ask administrators to sunset a page if it’s not up to par. These minimum posting guidelines are a good rule of thumb:

FACEBOOK PAGE

  • Minimum Frequency: 2x per week
  • Optimal Frequency: Daily

LINKEDIN GROUP

  • Minimum Frequency: 1x per week
  • Optimal Frequency: 2x per week

TWITTER ACCOUNT

  • Minimum Frequency: 10x per week
  • Optimal Frequency: 4x per day

BLOG

  • Minimum Frequency: 2x per month
  • Optimal Frequency: 3x per week

Monitor and Moderate posts

Social media is just that: social. Followers will chime in on posts, and it’s important that you know how and when to respond. Be sure to follow the Rules For Social Media Creation, Moderating, Posting, & Commenting and review our tips for responding to negative comments.

Have a Succession Plan

Be prepared for the day that your social media administrator moves, graduates, gets promoted, or for any other reason no longer has time to dedicate to the upkeep of your group’s social media platforms. Be sure to have at least one secondary administrator in place. The social media team can help you recruit a secondary administrator to help maintain continuity.