Sample Goals

Before you begin, have some social media goals in mind. Here are some examples of SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals that other groups are working toward.

Promote your events.

By the end of this year, increase attendance at our events by 10% by building a following on Facebook and promoting our events there.

Connect students with employers.

Help student chapter members connect with potential local employers by building a LinkedIn group where they can get tips for improving their LinkedIn profile and resume, and connect with local recruiters. Get at least 50 students and 3 recruiters participating by the end of the year.

Raise awareness about infrastructure deficiencies in your area.

Advocate for improved infrastructure in our local area by using Twitter to connect with local lawmakers and concerned citizens. Post 10 updates per week highlighting infrastructure deficiencies, and get 250 people to sign an online petition to get more funding for important projects. Accomplish all of this by the end of the year.